This is a fashion month unlike any other. The schedule has been disrupted, travel plans were canceled, and in-person shows have by and large been put on hold. The global pandemic has pushed the industry to readjust and hopefully create new systems leading to sustainable, meaningful change.
It’s also forced us to think differently about how we approach street style. Without many of the big-name shows happening in New York, London, Milan, and Paris, there won’t be the usual viral bundle of snapshots of our favorite celebrities, models, and influencers. That’s not all bad. Instead, we’re turning the focus on the real street style stars of the fashion universe: our own readers and followers.
Beginning today, Vogue is launching the #VogueStreetStyleChallenge on social media. What would you wear to sit front row at, say, Chanel or the Prada show? Not unlike what we did with our #MetGalaChallenge in May, we’re asking you to dress up, head out onto the streets of your neighborhood, and post the video or photo on your Instagram, Twitter, and/or TikTok using the #VogueStreetStyleChallenge hashtag. At the end of the month, Vogue’s resident street style photographer Phil Oh will choose his favorite looks to be featured on Vogue.com.
There are no rules or dress codes, but wearing a mask is of course encouraged if you’re outside. Whether you have an outfit you’ve been itching to wear post-quarantine or you want to re-create your favorite street style ensemble from years past using clothes and accessories in your closet, anything and everything bold is welcome. It’s time to shine and change the street style game, so get out and there and do the most!