The coronavirus crisis has accelerated a rethink among high-end brands of how collections are presented, with some opting out of costly events and restricting the number of clothing ranges they produce.
Dior, one of the LVMH conglomerate`s biggest labels, said it was maintaining its calendar of industry fashion weeks that brings buyers and bloggers to Paris, and would produce other collections in between.
It will premiere a mid-season “cruise” range in the Italian city of Lecce on July 22 with a streamed live show, Chief Executive Pietro Beccari said, after a presentation planned for May was postponed.
“We would like to send a message of support, of hope, of optimism and of rebirth,” Beccari said. “I`m thinking about big suppliers but also the small ones, many tiny family businesses of artisans in France and in Italy … many of them didn`t know and still do not know how to survive.”