Net-a-porter.com has unveiled the four emerging brands it will be championing for the autumn/winter 2019 season – and chances are you’ll have seen them while scrolling down your feed. Le 17 Septembre, BITE, The Sant and Naturae Sacre were all discovered on Instagram. From 4 September, the rising stars will feature on the e-tailer’s most visible and valuable promotional spots, and receive marketing, buying and business mentorship from the team, through its Vanguard programme. Now in its third season, the incubator scheme aims to give fashion’s bright young things a 360-degree approach to building a successful and sustainable business that goes beyond design.
Read more: Why You Need To Know About Net-a-Porter’s Emerging Talent Platform: The Vanguard
“Instagram has become such an important platform for us in terms of discovery, but it also allows us to see what our customers are loving,” Elizabeth von der Goltz, Net-a-porter.com global buying director, tells Vogue. Barcelona-based handbag brand The Sant, for example, was scouted by one Net-a-porter.com staffer while queuing for the Eurostar. Le 17 Septembre was a standout star from the Korean scene, whose self-taught founder, Eunhye Shin, began her fashion career as a blogger. BITE and Naturae Sacrae’s green-conscious designs were immediately saved to the team’s Insta boards owing to the platform’s sustainability push via its Net Sustain initiative.